What does an Account Manager do?
An Account Manager oversees a portfolio of clients for a company and is responsible for assessing and meeting their business needs. Their role is to ensure that the company delivers on specific expectations and the terms of their agreements while fostering positive and beneficial relationships.
An Account Manager also facilitates collaboration with the sales and marketing teams to prepare presentations and sales pitches for new business development.
Account Manager Responsibilities
- Manage a portfolio of client accounts for the company.
- Develop and foster positive relationships with clients.
- Act as the point of contact and handle customers’ individual needs.
- Generate new business using existing and potential customer networks.
- Resolve conflicts and provide solutions to customers in a timely manner.
- Supervise and lead a team of Account Representatives.
- Oversee reporting for the status of accounts and transactions.
- Set and track sales account targets in alignment with company objectives.
- Monitor sales metrics (e.g. quarterly sales results and annual forecasts).
- Suggest actions to improve sales performance and identify opportunities for growth.
Account Manager Qualifications
- Associates or Bachelor’s degree in a related field.
- Proven experience as a Sales Account Manager or Sales Account Executive.
- Hands-on experience in sales and an ability to deliver excellent customer service.
- Working knowledge of CRM software and MS Office Suite (Excel in particular).
- Understanding of sales performance metrics.
- Excellent communication, negotiation, and leadership skills.
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