What does a Content Marketing Manager do?
A Content Marketing Manager is responsible for overseeing and developing digital and social media content for a company’s online platforms, ensuring to drive traffic and increase brand awareness.
A Content Marketing Manager’s responsibilities include managing the company’s digital marketing budget, developing strategies to captivate ideal customers and their attention, keeping up with the latest social media and SEO trends, evaluating metrics, and leading a team of content writers, analysts, designers, and influencers.
Content Marketing Manager Responsibilities
- Orchestrate digital content strategies across all online platforms.
- Drive traffic and engagement that translates to sales and brand promotion.
- Manage a content marketing budget.
- Measure the results of marketing activity to inform future marketing campaigns.
- Lead a team of content writers, designers, and analysts.
- Implement SEO best practices in content creation.
- Deeply understand the nuances between available platforms and plan content accordingly.
- Design and implement creative marketing strategies to disseminate content.
Content Marketing Manager Qualifications
- Bachelor’s degree in marketing, creative writing, or a related field.
- At least four years of experience in a content marketing role with a related company.
- Proven experience successfully driving a company’s digital marketing efforts.
- Proficiency with Google and social media analytics products.
- Excellent interpersonal, leadership, delegation, and time management skills.
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