What does a Digital Marketing Manager do?

A Digital Marketing Manager leads the development of marketing strategies that promote a company’s products or services through digital channels.

A Digital Marketing Manager utilizes various platforms such as social media, email, search engines, and websites to reach target audiences and increase brand awareness. Their responsibilities include conducting market research, analyzing data to measure campaign success, optimizing campaigns for better performance and managing budgets, identifying and evaluating new digital technologies, and driving website traffic.

Digital Marketing Manager Responsibilities

  • Design and oversee all aspects of the digital marketing department and team.
  • Develop and monitor campaign budgets.
  • Plan and manage the content for social media platforms.
  • Prepare reports for each marketing campaign’s overall performance.
  • Collaborate with advertising and media experts to improve marketing results.
  • Identify the latest trends and technologies affecting the industry.
  • Create and evaluate performance metrics that drive business decisions.
  • Collaborate with the team to brainstorm new and innovative content and growth strategies.
  • Effectively lead the digital marketing team, fostering a culture of growth, mentorship, and high performance.
  • Oversee and manage all contests, giveaways, and other digital projects.

Digital Marketing Manager Qualifications

  • Bachelor’s degree in marketing or a related field.
  • At least five years of progressive leadership experience in a digital marketing or advertising position.
  • In-depth knowledge of applicable social and digital media platforms, best practices, and analytics.
  • Solid understanding of HTML, CSS, and JavaScript.
  • Highly creative with excellent analytical abilities.
  • Outstanding communication, interpersonal, and leadership skills.
  • Stays up to date on the latest trends and technologies in digital marketing.

Looking for a Digital Marketing Manager? As committed partners in recruiting, we can help refine job descriptions and assist you in finding the right candidate for your needs.

Are you looking for new employment opportunities as a Digital Marketing Manager? View open positions here.