What does an Email Marketing Manager do?

An Email Marketing Manager is responsible for strategizing effective email marketing campaigns for a company’s target audiences by crafting engaging digital content that drives business and email list growth.

An Email Marketing Manager also identifies new business opportunities by analyzing current trends to meet consumer demands and interests. They are an essential member of a marketing team and collaborate extensively with other Marketing Managers to create a cohesive marketing strategy.

Email Marketing Manager Responsibilities

  • Identify target audiences and grow the company’s email lists.
  • Design and implement effective and compelling direct email marketing campaigns.
  • Ensure emails are proofread for clarity, grammar and spelling.
  • Ensure mobile-friendly email templates are utilized.
  • Craft compelling email newsletters that regularly engage the company’s audiences.
  • Upgrade email templates using graphics, personalization, and advanced features to increase open and click through rates.
  • Ensure prompt communication with audience members as they engage.
  • Create lead generation email databases for the sales team.
  • Analyze campaign performances and suggest strategies for improvements.
  • Establish metrics to report on sales revenue generated from email marketing efforts.
  • Ensure emails follow industry policies and digital marketing best practices.

Email Marketing Manager Qualifications

  • Bachelor’s degree in marketing or relevant field.
  • At least five years of experience in an email or digital marketing position.
  • Hands on experience with HTML and content management systems.
  • Proficiency in email marketing automation programs.
  • Working knowledge of SEO/SEM and Google Analytics.
  • Excellent written communication and copywriting skills.
  • Strong project management skills.
  • Effective leadership and interpersonal skills.

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