What does a Territory Manager do?

A Territory Manager is responsible for all sales activities for a company within a specific region or territory. They specifically focus on new business development, expanding the company’s market share within an area, and account management for existing customers.

A Territory Manager is generally a self-starter who enjoys working with people. They are a vital member of the sales team as they personally drive growth for the company in their area.

Territory Manager Responsibilities

  • Travel throughout the assigned territory to meet with new and existing customers.
  • Build and maintain quality working relationships with customers by ensuring their needs are met and promptly resolving any concerns that arise.
  • Continually meet or exceed sales targets through acquiring new customers and upselling or cross-selling existing accounts.
  • Analyze sales and marketing data to determine the most effective sales and marketing techniques.
  • Develop innovative sales strategies to increase sales within the assigned territory.
  • Conduct surveys to better understand customer needs and preferences.
  • Attend trade shows to promote company products and services.
  • Ensure brand awareness within the assigned territory meets company expectations.
  • Monitor competitors’ sales activity and develop strategies to increase market share.

Territory Manager Qualifications

  • Bachelor’s degree in business administration, management, marketing, or related field is preferred.
  • Proven experience as a Territory Manager.
  • The ability and desire to work in a fast-paced environment.
  • Strong organizational and leadership skills.
  • Excellent analytical and problem-solving skills.
  • Sound negotiation and consultative sales skills.
  • Effective communication skills.
  • Exceptional customer service skills.

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